Case study · Concept Film
NF7
- Concept
- Character Design
- CG · VFX
- Animation
- Lighting · Look-dev
- Compositing
- Colour
NF7 is a cinematic concept teaser, a new form of entertainment, built around a single character: a green-and-black armored athlete, engineered in CG and dropped into the real world to go head-to-head with a human.
From the suit reveal to the final sprint, we designed, animated and lit the character and integrated it into live-action plates, ending on the tease: pre-order, available soon.
A new form of entertainment
It opens in the dark, the suit resolving out of shadow, a machine built like an athlete. Before it moves, the promise is already on screen.
Machine versus human
The concept is a match-up. Set inside a training dome against a real athlete, the character has to read as physically present, same light, same ground, same speed, so the competition feels fair.
A character, not a prop
Design does the acting. The visor, the glowing eyes and the weight of the armor give NF7 presence and intent, a personality you feel before it ever wins.
Ready
It ends in motion, the character sprinting through the city, coiled and ready, before the line lands: pre-order, available soon.
