Behind the lineup

LINEUP is a production studio
based in Miami and Rio de Janeiro.

We bring new perspectives and solutions to the brands we work with.

We run one production line across two cities, with a standing team of directors, designers, animators and producers in Miami and Rio de Janeiro. We deliver campaigns, films and brand systems at scale, across Motion Design, Animation and VFX, and we staff each phase with the crew it actually needs.

01.

One team, start to finish

Strategy, motion and production stay in the same conversation from day one, never handed down from one department to the next. We ask questions early, welcome the awkward ones, and let different points of view shape the work before a single frame exists.

02.

The right people on it

Every project is built around experienced talent, so the work holds up once it has to run at scale. If you make considered, system led work inside complicated brands, we want to hear from you.

03.

Built across borders

We are distributed on purpose. Miami, Rio de Janeiro and wherever a project takes us, collaborating the same way across regions and time zones.

LINEUP team on location
LINEUP studio at work

The fuel behind the craft

Craft
The art of detail
Making things look good is easy. Making them right is another story. Every element we place serves a purpose: to tell a story, to seduce, to convert. We work in the balance between aesthetics and performance that makes people click, scroll, remember. Nothing is left to chance.
Approach
Sensitivity
meets technique.
Design is our playground and production is our discipline. We use the best tools for the job, but beyond the tech, what really drives us is craft. Big ideas, small details, everything considered.
Ambition
Serious,
but not too much.
We take on ambitious projects, the kind that challenges us to do better. We aim high and respect deadlines, but we do not lose our cool in the process. Clarity, communication, and sharp execution. There is always a smarter way forward.
Agility
Speed is
a mindset.
The digital world moves at light speed and so do we. We do not just keep up with the pace, we stay ahead of it. Constantly on the lookout, we test new methods and rethink what is possible.
Transparency
No bullshit.
We do not speak in jargon. We do not bury information under messy processes or endless slide decks. Everything is laid out: what is happening, who is doing it, how, and why. Radical transparency is not a principle here. It is how we operate.

Recognition

Awarded work, shipped worldwide.

Cannes Lions, The One Show, Clio Awards, New York Festivals, The Webby Awards, American Advertising Awards, FWA, Awwwards, London International Awards, El Ojo de Iberoamérica, Wave Festival in Rio, Prêmio Colunistas, W3 Awards, Dope, CSS Design Awards, Web Awards, Communication Arts, ADC

Let's work together