Behind the lineup

LINEUP is a creative collective
based in Miami and Rio de Janeiro.

We bring new perspectives and solutions to the brands we work with.

We're a creative collective connecting creators and artists of many specialties across Brazil and abroad, taking on projects that push past the boundaries of technology, Motion Design, Animation and VFX, where craft and creativity meet to create results.

01.

One team, start to finish

Strategy, motion and production stay in the same conversation from day one, never handed down from one department to the next. We ask questions early, welcome the awkward ones, and let different points of view shape the work before a single frame exists.

02.

The right people on it

Every project is built around experienced talent, so the work holds up once it has to run at scale. If you make considered, system led work inside complicated brands, we want to hear from you.

03.

Built across borders

We are distributed on purpose. Miami, Rio de Janeiro and wherever a project takes us, collaborating the same way across regions and time zones.

The fuel behind the craft

Craft

The art of detail

Making things look good is easy. Making them right is another story. Every element we place serves a purpose: to tell a story, to seduce, to convert. We work in the balance between aesthetics and performance that makes people click, scroll, remember. Nothing is left to chance.

Approach

Sensitivity
meets technique.

Design is our playground and production is our discipline. We use the best tools for the job, but beyond the tech, what really drives us is craft. Big ideas, small details, everything considered.

Ambition

Serious,
but not too much.

We take on ambitious projects, the kind that challenges us to do better. We aim high and respect deadlines, but we do not lose our cool in the process. Clarity, communication, and sharp execution. There is always a smarter way forward.

Agility

Speed is
a mindset.

The digital world moves at light speed and so do we. We do not just keep up with the pace, we stay ahead of it. Constantly on the lookout, we test new methods and rethink what is possible.

Transparency

No bullshit.

We do not speak in jargon. We do not bury information under messy processes or endless slide decks. Everything is laid out: what is happening, who is doing it, how, and why. Radical transparency is not a principle here. It is how we operate.