Case study · Motion Design

Zone

ClientZone
CategoryNicotine Pouches
Format45″ Film
Discipline3D · Motion Design
0:00
Key services
  • Concept
  • 3D · CG
  • Product Visualisation
  • Motion Design
  • Kinetic Type
  • Lighting · Look-dev
  • Compositing · Colour

A neon-lit product film for Zone nicotine pouches. Rings of light, floating tins and kinetic type turn the pack into a design object, precise, engineered and alive, with a beat for every flavour and every claim.

Built entirely in CG, the film runs from the mandatory warning card to the full flavour lineup on one consistent system of light and motion, from the first frame to the last.

Warning first, then light

Zone Wintergreen hero on green rings

Instant nicotine satisfaction

Pouches bursting from the tin
Instant nicotine satisfaction

Unparalleled comfort

A single pouch, soft focus
Unparalleled comfort without the dryness

A colour for every flavour

Zone tins floating in space
Citrus, on gold rings
Dragonfruit, on magenta rings
Wintergreen, on green rings
The full Zone flavour lineup