Case study · VFX Film
Sun-Maid
- Art Direction
- CG · Environments
- VFX
- Animation
- Lighting · Look-dev
- Compositing
- Colour
A thirty-second film for Sun-Maid's Whole Fruit platform. An afternoon snack sends a girl into a daydream, and her kitchen dissolves into a hand-built world where whole fruit is the machinery: waterwheels, conveyors and little windmill-houses that turn strawberries, watermelon and raisins into the snacks she loves.
We built that world end to end, from the mountain valleys to the product mechanics, and the playful logic that carries a single raisin all the way back to the table, finished with a warm, photoreal grade.
One bite, a whole world
It starts small: a girl at the kitchen table, homework open, a Sun-Maid box within reach. One taste is all it takes, she closes her eyes, and an ordinary afternoon tips over into somewhere else entirely.
A world made of whole fruit
The daydream is a living landscape, snow-capped peaks, strawberry fields, orchards and rivers, all scaled down into a tabletop diorama. Every structure earns its place: waterwheels turn, windmill-houses churn, and the whole valley hums like a gentle machine.
The machinery of snacks
Whole fruit becomes a production line you actually want to watch. Watermelon rides the conveyor, chocolate pours over a s'mores bite, and Sun-Maid boxes roll off the belt, the transformation from fruit to snack staged as a piece of playful engineering.
Back to the table
The daydream folds back into the kitchen, and the point lands without a word: these snacks are made with whole fruit. It closes on the lineup, the same fruit she just imagined, now in her hand.
Beyond the film
The same world powers the campaign around it. A social and packaging system carries Whole Fruit across the range, from Sour Raisin Snacks to Vanilla Yogurt Raisins, and the growing Bites lineup, S'mores, Birthday Cake, PB&J and Banana Split, each one leading with a simple promise: made with whole fruit.
