Case study · TV Commercial
Samsung
- Direction
- Live Action
- VFX
- Editing
- Colour
- Motion Design
- Sound Design
A World Cup campaign for Samsung, shot in Dubai, one 30-second film that brings the entire Samsung lineup together into a single connected home, from the Neo QLED 8K to the Galaxy Z Flip.
Directed by Marcus Alqueres with Impact BBDO and Goldmine, the spot shows Samsung's devices talking to one another, turning a living room into one seamless, interconnected experience.
The concept
The idea centred on connection: how Samsung's range (from smart TVs to wearables) communicates as one system. We built the film around that thought, letting a single streak of light carry the signal from device to device across the home.
Every product, one moment each
In thirty seconds, every product in the lineup gets its beat. Through tight editing and staged reveals, the TV, the phone, the projector, the soundbar and the watch each step into frame, then settle into one unmistakable family shot.
One connected home
Between the product beats, the film keeps its feet in a real living room, friends, a match on the big screen, a phone that runs the room. Technology that disappears into the evening.
From Dubai to the world
What started as a local Dubai campaign travelled fast. Its portrayal of Samsung's connected ecosystem crossed borders and rolled out globally, exceeding the brief and reinforcing Samsung's lead in home technology.
