Case study · TV Commercial
Honda Night
- Direction
- Live Action
- Cinematography
- Editing
- Colour
- Finishing
- Sound Design
A night ride for Honda, directed by Marcus Alqueres. One rider, one red CB, and a city that only shows its real face after dark, empty avenues, neon, firelight and a tunnel full of red lanterns.
Shot on real streets at night, the film trades product talk for atmosphere: the bike is the way in, and the city is the reward.
One rider, one red CB
The bike gets its beauty beats, the mount, the dash glowing at 39 km/h, the side profile cutting through sodium light, but always in motion, always going somewhere.
The city after dark
Overhead drone lanes, green-lit squares, a fire-breather, faces in the crowd. The ride strings together the night's small spectacles, the things you only find when everyone else went home.
A river of red lanterns
The film's signature image: the rider gliding under a ceiling of red lanterns, then out onto the empty highway, the city's lights trailing off behind.
