Case study · Brand & Digital
Grasshopper
Where all climbing athletes meet.
About
Grasshopper is an innovative company in the climbing world, founded by Boone Speed and Jeremy Huckins. They offer state of the art adjustable climbing walls shipped directly to customers for self-assembly, aiming to provide a unique and modern climbing experience through cutting-edge technology and innovative design.
Objective
In partnership with Flow agency, the challenge of this project was to undertake a complete redesign of the brand, with a primary focus on communication and app design. This included revamping the website, e-commerce platform, and brand application.
After redesigning the brand, the next challenge was to deliver an application with a pleasant and intuitive experience for the user.
To build a platform with a wide range of routes, categorized by difficulty and complexity, allowing climbers to track achievements and share experiences with others.
In order to support the new brand, several practical implementations were created. Social media examples demonstrate consistent visual identity across channels.
In addition to the app, we designed an e-commerce platform where users can customize various types of climbing walls to suit their preferences.
