Case study · 3D Animation
Weis
- Concept
- Character Design
- 3D Animation
- Modelling · Rigging
- Lighting · Look-dev
- Compositing
- Colour
An animated brand film for Weis Markets. A stylised, character-driven world walks through everything the store does best, fresh food, expert service and weis2GO online, wrapped in a warm, candy-coloured 3D look.
From the storefront to the checkout, we designed and animated the cast, the aisles and the products, one consistent world built to make a weekly grocery run feel like a story.
From weis to wise
It opens on the store itself, the sign playfully rearranging from weis to wise, a wink that sets the tone: familiar, friendly and a little bit fun.
Experts at your service
Inside, the cast does the selling: a friendly clerk walking the aisles and the fresh counters, holding up the pick of the day. Character animation carries the brand promise better than any voiceover could.
weis2GO, online
The film's other hero is the app. Same-day pickup and delivery gets its own beat: an interface designed for the world, a bagged order tied with a bow, a customer at home who never had to leave the couch.
Say hi to the cast
And, of course, the dog. A cast of characters and one very good boy give Weis a face you actually want to see again.
